Securi-Guard National Media Coverage | PR Case Studies | PR CODE

PRCODE has achieved widespread national, regional, trade and local coverage for a number of our clients, please find some examples below

Stoke Damerel Community College Media Coverage
Securi-Guard National Media Coverage
Spot On Re-Brand and Website Launch

SECURI-GUARD NATIONAL MEDIA COVERAGE

DATE: 13/11/08

CLIENT: Securi-Guard Ltd - South West's largest independent supplier of security services.

BRIEF: Securi-Guard employed PRCODE's services to maintain its public profile, particularly across local and regional media, but when the company was involved in tracking a stolen JCB digger across the UK and Europe we maximised the potential for much wider coverage.

SOLUTION: Given the strength of the story, PRCODE chose to target the national media first to give the company a profile outside the region, its core business area. The strategy was then to focus on specialist and trade press and finally, local and regional. The publicity material was backed up by a number of key messages, to reinforce Securi-Guard's services to its sector:

KEY MESSAGES:

Highlighting work of the Alarm Receiving Centre
Skills of Securi-Guard staff in tracking stolen JCB
Praise for the company's role in its recovery
Reinforcing the scale of Securi-Guard's guarding and monitoring

BENEFITS: Significant national newspaper coverage in the Times, Daily Mirror and the Daily Telegraph's on-line section gave Securi-Guard a major public profile. This was supplemented by key specialist and trade coverage and local and regional press, including broadcast exposure through local BBC TV and its on-line news site.

TESTIMONIAL: Everyone at Securi-Guard was hugely impressed with the extent of coverage PRCODE achieved in relation to this press and Pr opportunity. While local and regional coverage is a priority to us, to gain national exposure on such a scale is extremely beneficial to us as a business. Scott Boyd, Managing Director, Operations Securi-Guard.

The Times 13/11/08

The Mirror 13/11/08

The Plymouth Herald 15/11/08

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