Communicating the benefits of a new management concept, across both office and factory teams meant something special was needed - and CODE responded with a launch featuring a 40 piece orchestra.

'Working in Harmony', used the metaphor of an orchestra to communicate how different facets of a business can work satisfactorily independently but, when they work together create optimum profit.

The programme extended to a range of onsite communication material including salary inserts, posters and merchandise.