ESSA are one of the UK's leadings surveillance technology specialists.

T!P OFF, a management software tool incorporating automatic numberplate reading technology aimed at the waste management sector, was launched at the CIWM exhibition. As part of the campaign, a corporate identity was developed, which included a revamp of the group logo. key prospects were invited to the launch by a direct mailing of a 'bean' tin containing a Number plate themed mailshot. This created a lot of interest at the show and was backed up by a CD giveaway (which included a product demo), exhibition material and a bespoke website.